Are you a creative salesperson? Have you ever asked yourself this question? As an entrepreneur, you need to have a lot of tools in your toolbox, and keep updating them. That’s just the way it is.
As an online business owner, and Internet Marketer, you constantly need to come up with new ideas and solutions to build momentum for your business, and keep going.
At any point in time, there are three groups in the online marketing community:
Those starting a new online business
Those dropping out of an online business they started a few months ago
Top three percenters
Your goal is to make it to the top three percent, if you are not already there, and be there for the rest of your online business life. In order for you to do this, you need to use your own intuition and creativity, apply your new ideas, and test them. If they work, keep doing them, and if not, replace them with new ideas.
Creativity is the the single one characteristic of all top selling salespeople, and it all depends on your self-concept. You are creative to the degree you believe you are. You will come up with creative solutions to the degree you believe you are creative.
Your creativity is stimulated by focused quality questions, pressing problems, and highly desired goals. The more intensely you desire to accomplish something, the more creative you are. The more specific the question, the more creative you are in answering it.
Creative selling begins with your thorough product knowledge. The better you know your product or service, the better you master the details, and the more creative you are in selling it.
In order to make it to the top three percent, you need to have some strategies in place, and improve them over time.
The rate at which you sell your products or services depends directly on how you present them to your prospective customers. Even if you have the best product or service in the world, you cannot sell them if you do not present them right. By presenting your product, you let your prospects know what you have to offer, and what they can expect to have in exchange for parting with their money. In order for you to be able to do a successful presentation, you need to do a basic analysis.
Your basic analysis begins with three questions:
- What are the 5-10 most attractive features of your product? Or why should somebody buy your product? Or what is it about your product that makes it worthwhile that somebody should buy it?
- What needs of your prospective customer do these features satisfy? What benefits does it offer? What is in it for the customer to purchase your product? (Your customers buy based on benefits not features.)
- Why should they buy from your company?
Also you need to sell strategically. In strategic selling, you begin by identifying your best possible customer market, and concentrating on it single-mindedly.
The mistake that most salespeople make is that they attach the same value to every prospect. One prospect may a hundred times worth the value of another prospect. Try to answer the following questions:
- Who is exactly your customer? Who buys your product or service right now?
- Who might be buying it in the future?
- Who bought it in the past?
Based on these quesions, you can find your best market, and concentrate on it, rather than trying to sell to anybody that comes your way. You need to identify who is the best candidate to buy from you, and then concentrate on them. Thank you for reading.